Navigating the Evolving Product Design Hiring Landscape

An Interview with muse case labs (Q1 2024)

Milan Vukelić, one of the founders of muse case labs, a Berlin-based tech education company, interviewed me about the current Product design hiring landscape. Here are 10 of his questions and my attempts to find answers to them or at least to share observations – derived from many conversations I have had with design hiring managers and job-seeking designers over the past months. Feel free to contact me if you have further questions and would like to continue the conversation.

1. Everyone knows there’s a crisis in the job market due to all the lay-offs. Last year, we experienced a lot of fluctuation. What are your predictions for the upcoming period?

In broad terms, the industry is undergoing significant changes. Evolving market dynamics require a shift from a sole focus on the customer to a more business-centric perspective, where understanding and contributing to business models and product economics are just as crucial as maintaining process fidelity and empathy. Considering the Return on Investment (ROI) alongside these factors becomes essential. A forward-looking approach that extends beyond conventional design boundaries will be indispensable in the foreseeable future. In this context, the excellent article by Jan Takacs, “Why it seems like the sky is falling for digital design” could provide additional insights.

More specifically, this means that the employment landscape in product design is facing numerous challenges, including decreased venture capital investment and the emergence of artificial intelligence (AI) such as GenAI, prompting discussions about the role of UX. However, not all sectors and companies are equally impacted by the crisis. While there are many hiring freezes in the early-stage startup world and big tech companies are laying off massively, the project and retainer business of agencies and management consultancies is still relatively stable. But here, too, changes are on the horizon.

It is also an excellent opportunity for German SMEs, NGOs, and public organizations and services – which have not been so interesting for digital specialists and innovators – to attract rare talent. Recruitment is continuing here as well. Furthermore, I see that hiring freezes are also precautions or simply imitated by many companies in a very uncertain situation. Additionally, the market is flooded with product designers looking for a job right now, and it's hard for companies to find the best talent in this noise. Personal recommendations have become the most important guide, and that's why I strongly recommend networking.

Freelancing can be another option in the current situation. Companies first outsource work to freelancers in case of bottlenecks before hiring permanently. Becoming a freelance designer can offer flexibility and opportunities for remote work. However, it's significant to note that the freelance market can be competitive, especially during challenging economic times as we have right now. Freelancers should be prepared to market themselves effectively, build a strong portfolio, and continuously update their skills to stay competitive in the industry.

2. Are senior and executive-level designers, with whom you mainly collaborate, still in higher demand compared to juniors?

In the current market, there is demand for both senior and junior designers, but it varies depending on the specific company and its needs. While experienced designers who can lead projects and teams are often in higher demand, companies also recognize the value of fresh perspectives and energy that junior designers bring to the table. However, there is currently a trend towards reducing overhead costs, leading to the dismissal of many design managers. As a result, design teams are reporting more to product and tech departments, and the role of individual contributors is becoming more important.

During times of cost-saving measures, the primary question is always: Who is working productively, and who can be deemed expendable? Experience has shown that this approach typically leads to repercussions – design teams become overburdened. Initially, freelancers are brought in to alleviate the workload, but eventually, the lack of leadership becomes apparent, prompting companies to rehire leadership positions. Unfortunately, this pattern tends to repeat itself as companies fail to learn from past unsustainable practices.

3. What are the chances for brand designers to secure a role in product design?

What I currently observe is the need for product designers with a more holistic skill set. The field of product design is undergoing rapid transformation, shifting from a focus solely on strategy to a more comprehensive approach that integrates user needs with engaging visual design.

In recent years, there has been a noticeable departure from traditional product design methods, as many companies strictly adhere to set frameworks, resulting in a proliferation of uniform experiences across different products. Consequently, it is increasingly common to encounter products that lack uniqueness, providing limited opportunities for brand expression. This shift underscores the changing requirements for product designers, with a growing demand for those with a background in visual education.

Brand designers with a strong foundation in visual design can successfully transition into roles in product design. Many skills from brand design, such as layout, colour theory, motion design, and typography, are directly applicable to product design. However, it is crucial for brand designers to also develop skills specific to digital platforms, such as user experience design, interaction design, and prototyping. Currently, there is a resurgence in interest in brand design, and talented brand designers who transition into product design are in high demand.

When applying for digital roles, showcasing brand design work in a portfolio can be advantageous. It highlights a designer's overall design skills, creativity, and attention to detail. However, it is important to ensure that the portfolio emphasizes the digital aspects of the work and showcases relevant UX/UI design projects and skills.

Additionally, considering a short internship for brand designers transitioning into product design is a viable option. Internships provide an opportunity to gain hands-on experience, learn from seasoned professionals, and establish a network within the industry. They serve as a valuable stepping stone for career development and may lead to full-time opportunities in the future, especially during times of crisis.

4. What are the most sought-after skills for companies when hiring UX/UI designers?

Companies highly value UX/UI designers who possess a strong understanding of user-centred design principles, proficiency in conducting user research and usability testing, prototyping skills, interaction design expertise, visual design capabilities, and proficiency in relevant design tools and software. Additionally, effective communication skills, teamwork abilities, and an understanding of business goals and requirements are also crucial.

Contemporary product designers collaborate closely with product stakeholders and engineering teams, ensuring continual dialogue and harmonizing business objectives, technical specifications, and user insights. Moreover, a designer's effectiveness is now evaluated based on the product's success rather than merely the output.

The specific skills sought by companies can vary depending on the size and complexity of the design organization and its products. In the early stages, companies often seek so-called unicorns – designers who possess a comprehensive range of design skills, from research to the development of design systems, prototyping, UX design, and testing. As organizations mature, they may differentiate roles into researchers, UX architects, UI designers, and others.

In consultancies, venture builders, and organizations that prioritize a customer-centric product perspective, there is also a high demand for service designers, strategic designers, and business designers. While these roles intersect with product design, they also offer opportunities for professional growth and transition.

5. What is the typical career progression for UX/UI designers, and are there specific positions or roles that designers can work towards?

The career progression for UX/UI designers can vary depending on the type of company and individual aspirations. Typically, designers start as junior or entry-level designers, and with experience and demonstrated skills, they can advance to mid-level, senior, or leadership positions. From there, opportunities may arise to become UX/UI design managers, design directors, or specialized roles such as UX researchers or information architects. Additionally, there are emerging design roles, including AI-, VR-, AR-, and Voice-Interface designers, DesignOps Managers, or Business designers.

There is a growing emphasis on expertise over team leadership in the career path of designers, leading to the creation of opportunities for expert roles such as design principals. These specialists focus on developing and leading professionally, contrasting with traditional team lead roles. Until recently, especially in Germany, career advancement in design was predominantly tied to assuming team lead responsibilities. However, there is currently a reevaluation within the industry regarding the nature of design careers.  

Navigating the Evolving Product Design Hiring Landscape

An Interview with muse case labs (Q1 2024)

Milan Vukelić, one of the founders of muse case labs, a Berlin-based tech education company, interviewed me about the current Product design hiring landscape. Here are 10 of his questions and my attempts to find answers to them or at least to share observations – derived from many conversations I have had with design hiring managers and job-seeking designers over the past months. Feel free to contact me if you have further questions and would like to continue the conversation.

1. Everyone knows there’s a crisis in the job market due to all the lay-offs. Last year, we experienced a lot of fluctuation. What are your predictions for the upcoming period?

In broad terms, the industry is undergoing significant changes. Evolving market dynamics require a shift from a sole focus on the customer to a more business-centric perspective, where understanding and contributing to business models and product economics are just as crucial as maintaining process fidelity and empathy. Considering the Return on Investment (ROI) alongside these factors becomes essential. A forward-looking approach that extends beyond conventional design boundaries will be indispensable in the foreseeable future. In this context, the excellent article by Jan Takacs, “Why it seems like the sky is falling for digital design” could provide additional insights.

More specifically, this means that the employment landscape in product design is facing numerous challenges, including decreased venture capital investment and the emergence of artificial intelligence (AI) such as GenAI, prompting discussions about the role of UX. However, not all sectors and companies are equally impacted by the crisis. While there are many hiring freezes in the early-stage startup world and big tech companies are laying off massively, the project and retainer business of agencies and management consultancies is still relatively stable. But here, too, changes are on the horizon.

It is also an excellent opportunity for German SMEs, NGOs, and public organizations and services – which have not been so interesting for digital specialists and innovators – to attract rare talent. Recruitment is continuing here as well. Furthermore, I see that hiring freezes are also precautions or simply imitated by many companies in a very uncertain situation. Additionally, the market is flooded with product designers looking for a job right now, and it's hard for companies to find the best talent in this noise. Personal recommendations have become the most important guide, and that's why I strongly recommend networking.

Freelancing can be another option in the current situation. Companies first outsource work to freelancers in case of bottlenecks before hiring permanently. Becoming a freelance designer can offer flexibility and opportunities for remote work. However, it's significant to note that the freelance market can be competitive, especially during challenging economic times as we have right now. Freelancers should be prepared to market themselves effectively, build a strong portfolio, and continuously update their skills to stay competitive in the industry.

2. Are the more senior and executive-level designers, whom you mostly work with, still in higher demand than juniors?

In the current market, there is demand for both senior and junior designers, but it varies depending on the specific company and its needs. While experienced designers who can lead projects and teams are often in higher demand, companies also recognize the value of fresh perspectives and energy that junior designers bring to the table. However, there is currently a trend towards reducing overhead costs, leading to the dismissal of many design managers. As a result, design teams are reporting more to product and tech departments, and the role of individual contributors is becoming more important.

During times of cost-saving measures, the primary question is always: Who is working productively, and who can be deemed expendable? Experience has shown that this approach typically leads to repercussions – design teams become overburdened. Initially, freelancers are brought in to alleviate the workload, but eventually, the lack of leadership becomes apparent, prompting companies to rehire leadership positions. Unfortunately, this pattern tends to repeat itself as companies fail to learn from past unsustainable practices.

3. What are the chances for brand designers to secure a role in product design?

What I currently observe is the need for product designers with a more holistic skill set. The field of product design is undergoing rapid transformation, shifting from a focus solely on strategy to a more comprehensive approach that integrates user needs with engaging visual design.

In recent years, there has been a noticeable departure from traditional product design methods, as many companies strictly adhere to set frameworks, resulting in a proliferation of uniform experiences across different products. Consequently, it is increasingly common to encounter products that lack uniqueness, providing limited opportunities for brand expression. This shift underscores the changing requirements for product designers, with a growing demand for those with a background in visual education.

Brand designers with a strong foundation in visual design can successfully transition into roles in product design. Many skills from brand design, such as layout, colour theory, motion design, and typography, are directly applicable to product design. However, it is crucial for brand designers to also develop skills specific to digital platforms, such as user experience design, interaction design, and prototyping. Currently, there is a resurgence in interest in brand design, and talented brand designers who transition into product design are in high demand.

When applying for digital roles, showcasing brand design work in a portfolio can be advantageous. It highlights a designer's overall design skills, creativity, and attention to detail. However, it is important to ensure that the portfolio emphasizes the digital aspects of the work and showcases relevant UX/UI design projects and skills.

Additionally, considering a short internship for brand designers transitioning into product design is a viable option. Internships provide an opportunity to gain hands-on experience, learn from seasoned professionals, and establish a network within the industry. They serve as a valuable stepping stone for career development and may lead to full-time opportunities in the future, especially during times of crisis.

4. What are the most sought-after skills for companies when hiring UX/UI designers?

Companies highly value UX/UI designers who possess a strong understanding of user-centred design principles, proficiency in conducting user research and usability testing, prototyping skills, interaction design expertise, visual design capabilities, and proficiency in relevant design tools and software. Additionally, effective communication skills, teamwork abilities, and an understanding of business goals and requirements are also crucial.

Contemporary product designers collaborate closely with product stakeholders and engineering teams, ensuring continual dialogue and harmonizing business objectives, technical specifications, and user insights. Moreover, a designer's effectiveness is now evaluated based on the product's success rather than merely the output.

The specific skills sought by companies can vary depending on the size and complexity of the design organization and its products. In the early stages, companies often seek so-called unicorns – designers who possess a comprehensive range of design skills, from research to the development of design systems, prototyping, UX design, and testing. As organizations mature, they may differentiate roles into researchers, UX architects, UI designers, and others.

In consultancies, venture builders, and organizations that prioritize a customer-centric product perspective, there is also a high demand for service designers, strategic designers, and business designers. While these roles intersect with product design, they also offer opportunities for professional growth and transition.

5. What is the typical career progression for UX/UI designers, and are there specific positions or roles that designers can work towards?

The career progression for UX/UI designers can vary depending on the type of company and individual aspirations. Typically, designers start as junior or entry-level designers, and with experience and demonstrated skills, they can advance to mid-level, senior, or leadership positions. From there, opportunities may arise to become UX/UI design managers, design directors, or specialized roles such as UX researchers or information architects. Additionally, there are emerging design roles, including AI-, VR-, AR-, and Voice-Interface designers, DesignOps Managers, or Business designers.

There is a growing emphasis on expertise over team leadership in the career path of designers, leading to the creation of opportunities for expert roles such as design principals. These specialists focus on developing and leading professionally, contrasting with traditional team lead roles. Until recently, especially in Germany, career advancement in design was predominantly tied to assuming team lead responsibilities. However, there is currently a reevaluation within the industry regarding the nature of design careers.

Navigating the Evolving Product Design Hiring Landscape

An Interview with muse case labs (Q1 2024)

Milan Vukelić, one of the founders of muse case labs, a Berlin-based tech education company, interviewed me about the current Product design hiring landscape. Here are 10 of his questions and my attempts to find answers to them or at least to share observations – derived from many conversations I have had with design hiring managers and job-seeking designers over the past months. Feel free to contact me if you have further questions and would like to continue the conversation.

1. Everyone knows there’s a crisis in the job market due to all the lay-offs. Last year, we experienced a lot of fluctuation. What are your predictions for the upcoming period?

In broad terms, the industry is undergoing significant changes. Evolving market dynamics require a shift from a sole focus on the customer to a more business-centric perspective, where understanding and contributing to business models and product economics are just as crucial as maintaining process fidelity and empathy. Considering the Return on Investment (ROI) alongside these factors becomes essential. A forward-looking approach that extends beyond conventional design boundaries will be indispensable in the foreseeable future. In this context, the excellent article by Jan Takacs, “Why it seems like the sky is falling for digital design” could provide additional insights.

More specifically, this means that the employment landscape in product design is facing numerous challenges, including decreased venture capital investment and the emergence of artificial intelligence (AI) such as GenAI, prompting discussions about the role of UX. However, not all sectors and companies are equally impacted by the crisis. While there are many hiring freezes in the early-stage startup world and big tech companies are laying off massively, the project and retainer business of agencies and management consultancies is still relatively stable. But here, too, changes are on the horizon.

It is also an excellent opportunity for German SMEs, NGOs, and public organizations and services – which have not been so interesting for digital specialists and innovators – to attract rare talent. Recruitment is continuing here as well. Furthermore, I see that hiring freezes are also precautions or simply imitated by many companies in a very uncertain situation. Additionally, the market is flooded with product designers looking for a job right now, and it's hard for companies to find the best talent in this noise. Personal recommendations have become the most important guide, and that's why I strongly recommend networking.

Freelancing can be another option in the current situation. Companies first outsource work to freelancers in case of bottlenecks before hiring permanently. Becoming a freelance designer can offer flexibility and opportunities for remote work. However, it's significant to note that the freelance market can be competitive, especially during challenging economic times as we have right now. Freelancers should be prepared to market themselves effectively, build a strong portfolio, and continuously update their skills to stay competitive in the industry.

2. Are the more senior and executive-level designers, whom you mostly work with, still in higher demand than juniors?

In the current market, there is demand for both senior and junior designers, but it varies depending on the specific company and its needs. While experienced designers who can lead projects and teams are often in higher demand, companies also recognize the value of fresh perspectives and energy that junior designers bring to the table. However, there is currently a trend towards reducing overhead costs, leading to the dismissal of many design managers. As a result, design teams are reporting more to product and tech departments, and the role of individual contributors is becoming more important.

During times of cost-saving measures, the primary question is always: Who is working productively, and who can be deemed expendable? Experience has shown that this approach typically leads to repercussions – design teams become overburdened. Initially, freelancers are brought in to alleviate the workload, but eventually, the lack of leadership becomes apparent, prompting companies to rehire leadership positions. Unfortunately, this pattern tends to repeat itself as companies fail to learn from past unsustainable practices.

3. What are the chances for brand designers to secure a role in product design?

What I currently observe is the need for product designers with a more holistic skill set. The field of product design is undergoing rapid transformation, shifting from a focus solely on strategy to a more comprehensive approach that integrates user needs with engaging visual design.

In recent years, there has been a noticeable departure from traditional product design methods, as many companies strictly adhere to set frameworks, resulting in a proliferation of uniform experiences across different products. Consequently, it is increasingly common to encounter products that lack uniqueness, providing limited opportunities for brand expression. This shift underscores the changing requirements for product designers, with a growing demand for those with a background in visual education.

Brand designers with a strong foundation in visual design can successfully transition into roles in product design. Many skills from brand design, such as layout, colour theory, motion design, and typography, are directly applicable to product design. However, it is crucial for brand designers to also develop skills specific to digital platforms, such as user experience design, interaction design, and prototyping. Currently, there is a resurgence in interest in brand design, and talented brand designers who transition into product design are in high demand.

When applying for digital roles, showcasing brand design work in a portfolio can be advantageous. It highlights a designer's overall design skills, creativity, and attention to detail. However, it is important to ensure that the portfolio emphasizes the digital aspects of the work and showcases relevant UX/UI design projects and skills.

Additionally, considering a short internship for brand designers transitioning into product design is a viable option. Internships provide an opportunity to gain hands-on experience, learn from seasoned professionals, and establish a network within the industry. They serve as a valuable stepping stone for career development and may lead to full-time opportunities in the future, especially during times of crisis.

4. What are the most sought-after skills for companies when hiring UX/UI designers?

Companies highly value UX/UI designers who possess a strong understanding of user-centred design principles, proficiency in conducting user research and usability testing, prototyping skills, interaction design expertise, visual design capabilities, and proficiency in relevant design tools and software. Additionally, effective communication skills, teamwork abilities, and an understanding of business goals and requirements are also crucial.

Contemporary product designers collaborate closely with product stakeholders and engineering teams, ensuring continual dialogue and harmonizing business objectives, technical specifications, and user insights. Moreover, a designer's effectiveness is now evaluated based on the product's success rather than merely the output.

The specific skills sought by companies can vary depending on the size and complexity of the design organization and its products. In the early stages, companies often seek so-called unicorns – designers who possess a comprehensive range of design skills, from research to the development of design systems, prototyping, UX design, and testing. As organizations mature, they may differentiate roles into researchers, UX architects, UI designers, and others.

In consultancies, venture builders, and organizations that prioritize a customer-centric product perspective, there is also a high demand for service designers, strategic designers, and business designers. While these roles intersect with product design, they also offer opportunities for professional growth and transition.

5. What is the typical career progression for UX/UI designers, and are there specific positions or roles that designers can work towards?

The career progression for UX/UI designers can vary depending on the type of company and individual aspirations. Typically, designers start as junior or entry-level designers, and with experience and demonstrated skills, they can advance to mid-level, senior, or leadership positions. From there, opportunities may arise to become UX/UI design managers, design directors, or specialized roles such as UX researchers or information architects. Additionally, there are emerging design roles, including AI-, VR-, AR-, and Voice-Interface designers, DesignOps Managers, or Business designers.

There is a growing emphasis on expertise over team leadership in the career path of designers, leading to the creation of opportunities for expert roles such as design principals. These specialists focus on developing and leading professionally, contrasting with traditional team lead roles. Until recently, especially in Germany, career advancement in design was predominantly tied to assuming team lead responsibilities. However, there is currently a reevaluation within the industry regarding the nature of design careers.  

Navigating the Evolving Product Design Hiring Landscape

An Interview with muse case labs (Q1 2024)

Milan Vukelić, one of the founders of muse case labs, a Berlin-based tech education company, interviewed me about the current Product design hiring landscape. Here are 10 of his questions and my attempts to find answers to them or at least to share observations – derived from many conversations I have had with design hiring managers and job-seeking designers over the past months. Feel free to contact me if you have further questions and would like to continue the conversation.

1. Everyone knows there’s a crisis in the job market due to all the lay-offs. Last year, we experienced a lot of fluctuation. What are your predictions for the upcoming period?

In broad terms, the industry is undergoing significant changes. Evolving market dynamics require a shift from a sole focus on the customer to a more business-centric perspective, where understanding and contributing to business models and product economics are just as crucial as maintaining process fidelity and empathy. Considering the Return on Investment (ROI) alongside these factors becomes essential. A forward-looking approach that extends beyond conventional design boundaries will be indispensable in the foreseeable future. In this context, the excellent article by Jan Takacs, “Why it seems like the sky is falling for digital design” could provide additional insights.

More specifically, this means that the employment landscape in product design is facing numerous challenges, including decreased venture capital investment and the emergence of artificial intelligence (AI) such as GenAI, prompting discussions about the role of UX. However, not all sectors and companies are equally impacted by the crisis. While there are many hiring freezes in the early-stage startup world and big tech companies are laying off massively, the project and retainer business of agencies and management consultancies is still relatively stable. But here, too, changes are on the horizon.

It is also an excellent opportunity for German SMEs, NGOs, and public organizations and services – which have not been so interesting for digital specialists and innovators – to attract rare talent. Recruitment is continuing here as well. Furthermore, I see that hiring freezes are also precautions or simply imitated by many companies in a very uncertain situation. Additionally, the market is flooded with product designers looking for a job right now, and it's hard for companies to find the best talent in this noise. Personal recommendations have become the most important guide, and that's why I strongly recommend networking.

Freelancing can be another option in the current situation. Companies first outsource work to freelancers in case of bottlenecks before hiring permanently. Becoming a freelance designer can offer flexibility and opportunities for remote work. However, it's significant to note that the freelance market can be competitive, especially during challenging economic times as we have right now. Freelancers should be prepared to market themselves effectively, build a strong portfolio, and continuously update their skills to stay competitive in the industry.

2. Are the more senior and executive-level designers, whom you mostly work with, still in higher demand than juniors?

In the current market, there is demand for both senior and junior designers, but it varies depending on the specific company and its needs. While experienced designers who can lead projects and teams are often in higher demand, companies also recognize the value of fresh perspectives and energy that junior designers bring to the table. However, there is currently a trend towards reducing overhead costs, leading to the dismissal of many design managers. As a result, design teams are reporting more to product and tech departments, and the role of individual contributors is becoming more important.

During times of cost-saving measures, the primary question is always: Who is working productively, and who can be deemed expendable? Experience has shown that this approach typically leads to repercussions – design teams become overburdened. Initially, freelancers are brought in to alleviate the workload, but eventually, the lack of leadership becomes apparent, prompting companies to rehire leadership positions. Unfortunately, this pattern tends to repeat itself as companies fail to learn from past unsustainable practices.

3. What are the chances for brand designers to secure a role in product design?

What I currently observe is the need for product designers with a more holistic skill set. The field of product design is undergoing rapid transformation, shifting from a focus solely on strategy to a more comprehensive approach that integrates user needs with engaging visual design.

In recent years, there has been a noticeable departure from traditional product design methods, as many companies strictly adhere to set frameworks, resulting in a proliferation of uniform experiences across different products. Consequently, it is increasingly common to encounter products that lack uniqueness, providing limited opportunities for brand expression. This shift underscores the changing requirements for product designers, with a growing demand for those with a background in visual education.

Brand designers with a strong foundation in visual design can successfully transition into roles in product design. Many skills from brand design, such as layout, colour theory, motion design, and typography, are directly applicable to product design. However, it is crucial for brand designers to also develop skills specific to digital platforms, such as user experience design, interaction design, and prototyping. Currently, there is a resurgence in interest in brand design, and talented brand designers who transition into product design are in high demand.

When applying for digital roles, showcasing brand design work in a portfolio can be advantageous. It highlights a designer's overall design skills, creativity, and attention to detail. However, it is important to ensure that the portfolio emphasizes the digital aspects of the work and showcases relevant UX/UI design projects and skills.

Additionally, considering a short internship for brand designers transitioning into product design is a viable option. Internships provide an opportunity to gain hands-on experience, learn from seasoned professionals, and establish a network within the industry. They serve as a valuable stepping stone for career development and may lead to full-time opportunities in the future, especially during times of crisis.

4. What are the most sought-after skills for companies when hiring UX/UI designers?

Companies highly value UX/UI designers who possess a strong understanding of user-centred design principles, proficiency in conducting user research and usability testing, prototyping skills, interaction design expertise, visual design capabilities, and proficiency in relevant design tools and software. Additionally, effective communication skills, teamwork abilities, and an understanding of business goals and requirements are also crucial.

Contemporary product designers collaborate closely with product stakeholders and engineering teams, ensuring continual dialogue and harmonizing business objectives, technical specifications, and user insights. Moreover, a designer's effectiveness is now evaluated based on the product's success rather than merely the output.

The specific skills sought by companies can vary depending on the size and complexity of the design organization and its products. In the early stages, companies often seek so-called unicorns – designers who possess a comprehensive range of design skills, from research to the development of design systems, prototyping, UX design, and testing. As organizations mature, they may differentiate roles into researchers, UX architects, UI designers, and others.

In consultancies, venture builders, and organizations that prioritize a customer-centric product perspective, there is also a high demand for service designers, strategic designers, and business designers. While these roles intersect with product design, they also offer opportunities for professional growth and transition.

5. What is the typical career progression for UX/UI designers, and are there specific positions or roles that designers can work towards?

The career progression for UX/UI designers can vary depending on the type of company and individual aspirations. Typically, designers start as junior or entry-level designers, and with experience and demonstrated skills, they can advance to mid-level, senior, or leadership positions. From there, opportunities may arise to become UX/UI design managers, design directors, or specialized roles such as UX researchers or information architects. Additionally, there are emerging design roles, including AI-, VR-, AR-, and Voice-Interface designers, DesignOps Managers, or Business designers.

There is a growing emphasis on expertise over team leadership in the career path of designers, leading to the creation of opportunities for expert roles such as design principals. These specialists focus on developing and leading professionally, contrasting with traditional team lead roles. Until recently, especially in Germany, career advancement in design was predominantly tied to assuming team lead responsibilities. However, there is currently a reevaluation within the industry regarding the nature of design careers.

Navigating the Evolving Product Design Hiring Landscape

An Interview with muse case labs (Q1 2024)

Milan Vukelić, one of the founders of muse case labs, a Berlin-based tech education company, interviewed me about the current Product design hiring landscape. Here are 10 of his questions and my attempts to find answers to them or at least to share observations – derived from many conversations I have had with design hiring managers and job-seeking designers over the past months. Feel free to contact me if you have further questions and would like to continue the conversation.

1. Everyone knows there’s a crisis in the job market due to all the lay-offs. Last year, we experienced a lot of fluctuation. What are your predictions for the upcoming period?

In broad terms, the industry is undergoing significant changes. Evolving market dynamics require a shift from a sole focus on the customer to a more business-centric perspective, where understanding and contributing to business models and product economics are just as crucial as maintaining process fidelity and empathy. Considering the Return on Investment (ROI) alongside these factors becomes essential. A forward-looking approach that extends beyond conventional design boundaries will be indispensable in the foreseeable future. In this context, the excellent article by Jan Takacs, “Why it seems like the sky is falling for digital design” could provide additional insights.

More specifically, this means that the employment landscape in product design is facing numerous challenges, including decreased venture capital investment and the emergence of artificial intelligence (AI) such as GenAI, prompting discussions about the role of UX. However, not all sectors and companies are equally impacted by the crisis. While there are many hiring freezes in the early-stage startup world and big tech companies are laying off massively, the project and retainer business of agencies and management consultancies is still relatively stable. But here, too, changes are on the horizon.

It is also an excellent opportunity for German SMEs, NGOs, and public organizations and services – which have not been so interesting for digital specialists and innovators – to attract rare talent. Recruitment is continuing here as well. Furthermore, I see that hiring freezes are also precautions or simply imitated by many companies in a very uncertain situation. Additionally, the market is flooded with product designers looking for a job right now, and it's hard for companies to find the best talent in this noise. Personal recommendations have become the most important guide, and that's why I strongly recommend networking.

Freelancing can be another option in the current situation. Companies first outsource work to freelancers in case of bottlenecks before hiring permanently. Becoming a freelance designer can offer flexibility and opportunities for remote work. However, it's significant to note that the freelance market can be competitive, especially during challenging economic times as we have right now. Freelancers should be prepared to market themselves effectively, build a strong portfolio, and continuously update their skills to stay competitive in the industry.

2. Are the more senior and executive-level designers, whom you mostly work with, still in higher demand than juniors?

In the current market, there is demand for both senior and junior designers, but it varies depending on the specific company and its needs. While experienced designers who can lead projects and teams are often in higher demand, companies also recognize the value of fresh perspectives and energy that junior designers bring to the table. However, there is currently a trend towards reducing overhead costs, leading to the dismissal of many design managers. As a result, design teams are reporting more to product and tech departments, and the role of individual contributors is becoming more important.

During times of cost-saving measures, the primary question is always: Who is working productively, and who can be deemed expendable? Experience has shown that this approach typically leads to repercussions – design teams become overburdened. Initially, freelancers are brought in to alleviate the workload, but eventually, the lack of leadership becomes apparent, prompting companies to rehire leadership positions. Unfortunately, this pattern tends to repeat itself as companies fail to learn from past unsustainable practices.

3. What are the chances for brand designers to secure a role in product design?

What I currently observe is the need for product designers with a more holistic skill set. The field of product design is undergoing rapid transformation, shifting from a focus solely on strategy to a more comprehensive approach that integrates user needs with engaging visual design.

In recent years, there has been a noticeable departure from traditional product design methods, as many companies strictly adhere to set frameworks, resulting in a proliferation of uniform experiences across different products. Consequently, it is increasingly common to encounter products that lack uniqueness, providing limited opportunities for brand expression. This shift underscores the changing requirements for product designers, with a growing demand for those with a background in visual education.

Brand designers with a strong foundation in visual design can successfully transition into roles in product design. Many skills from brand design, such as layout, colour theory, motion design, and typography, are directly applicable to product design. However, it is crucial for brand designers to also develop skills specific to digital platforms, such as user experience design, interaction design, and prototyping. Currently, there is a resurgence in interest in brand design, and talented brand designers who transition into product design are in high demand.

When applying for digital roles, showcasing brand design work in a portfolio can be advantageous. It highlights a designer's overall design skills, creativity, and attention to detail. However, it is important to ensure that the portfolio emphasizes the digital aspects of the work and showcases relevant UX/UI design projects and skills.

Additionally, considering a short internship for brand designers transitioning into product design is a viable option. Internships provide an opportunity to gain hands-on experience, learn from seasoned professionals, and establish a network within the industry. They serve as a valuable stepping stone for career development and may lead to full-time opportunities in the future, especially during times of crisis.

4. What are the most sought-after skills for companies when hiring UX/UI designers?

Companies highly value UX/UI designers who possess a strong understanding of user-centred design principles, proficiency in conducting user research and usability testing, prototyping skills, interaction design expertise, visual design capabilities, and proficiency in relevant design tools and software. Additionally, effective communication skills, teamwork abilities, and an understanding of business goals and requirements are also crucial.

Contemporary product designers collaborate closely with product stakeholders and engineering teams, ensuring continual dialogue and harmonizing business objectives, technical specifications, and user insights. Moreover, a designer's effectiveness is now evaluated based on the product's success rather than merely the output.

The specific skills sought by companies can vary depending on the size and complexity of the design organization and its products. In the early stages, companies often seek so-called unicorns – designers who possess a comprehensive range of design skills, from research to the development of design systems, prototyping, UX design, and testing. As organizations mature, they may differentiate roles into researchers, UX architects, UI designers, and others.

In consultancies, venture builders, and organizations that prioritize a customer-centric product perspective, there is also a high demand for service designers, strategic designers, and business designers. While these roles intersect with product design, they also offer opportunities for professional growth and transition.

5. What is the typical career progression for UX/UI designers, and are there specific positions or roles that designers can work towards?

The career progression for UX/UI designers can vary depending on the type of company and individual aspirations. Typically, designers start as junior or entry-level designers, and with experience and demonstrated skills, they can advance to mid-level, senior, or leadership positions. From there, opportunities may arise to become UX/UI design managers, design directors, or specialized roles such as UX researchers or information architects. Additionally, there are emerging design roles, including AI-, VR-, AR-, and Voice-Interface designers, DesignOps Managers, or Business designers.

There is a growing emphasis on expertise over team leadership in the career path of designers, leading to the creation of opportunities for expert roles such as design principals. These specialists focus on developing and leading professionally, contrasting with traditional team lead roles. Until recently, especially in Germany, career advancement in design was predominantly tied to assuming team lead responsibilities. However, there is currently a reevaluation within the industry regarding the nature of design careers.

6. Are there any current trends or technologies in the UX/UI design field that designers should pay attention to and prepare for?

I think there are several trends and technologies that UX/UI designers should pay attention to. These include Voice User Interfaces, Augmented Reality (AR) and Virtual Reality (VR), data-driven design, and Artificial Intelligence (AI). IBM recently published Seven Bets on the future, they see the Metaverse as having a huge growth potential. There are currently numerous studios in the German design industry that have been actively working on this for a long time and are developing fantastic results, such as Artificial Rome, Demodern, Elastique, and Journee - to name but a few. Designers should stay informed about these developments to keep their knowledge and skills up to date, and consider further education if necessary.

Digital interaction will detach itself from displays and screens and be more located in physical space and in the Metaverse environments – thus opening entirely new playing fields for designers. Designing for spatial computing and experiences: the launch of Apple Vision Pro is an evolution in the AR and VR market. This gives a huge space for designers to play with, both visually and conceptually. “New modalities such as gaze, touch, and speech open possibilities for innovative design, creation, and interaction and new use cases across the creative industries.” (David Johnston in Will Apple’s Vision Pro be a design success?)

7. Can you provide insights or advice on effectively presenting design skills and portfolios during the application process?

When presenting design skills and portfolios during the application process, it is crucial to craft a clear and compelling narrative. The portfolio should encompass a diverse range of projects highlighting various facets of the design process, such as problem-solving, user research, prototyping, and visual design. Providing context to the project examples by elucidating the challenges faced, the solutions devised, and the outcomes achieved is beneficial.

Moreover, designers should proficiently articulate their design decisions and methodologies within their portfolio. Equally vital to a strong self-presentation is preparing a comprehensive set of questions for the interviewer. Examples include inquiries about the team's current challenges, its size, the career trajectory for the role, collaboration with technology teams, the organization's stance on design, and key decision-makers determining project launches.

8. What key skills or qualities do recruiters and HR professionals look for in UX/UI designers during interviews and evaluations?

Recruiters and HR professionals seek candidates with a blend of technical expertise, creativity, problem-solving aptitude, effective communication skills, teamwork capabilities, and receptiveness to constructive feedback from both peer UX/UI designers and stakeholders. Additionally, they value applicants who can articulate their design rationale, showcase their design methodology, and strike a harmonious balance between aesthetic appeal and functional user experience.

Typically, the interview process comprises the following stages:

1. Initial interview with Talent Acquisition to assess core requirements
2. Case study presentation to the hiring manager, leadership, or team members from other departments
3. Team meeting to evaluate cultural fit
4. Offer and negotiation

Matthias Schmeisser, Global Director, Talent Acquisition & Employer Branding, Emnify, is a strong advocate of skill-based hiring. Where someone went to school or which companies they have worked for is not an indicator of what they can do. Skills are important: they are the tools a person uses to get a job done. He says the following factors are good predictors of future job performance: Cognitive ability assessments, technical or functional ability tests, and creative problem-solving assessments. This means that the competency test will play a much bigger role in the application process in the future than it has in the past. I think applicants in the product design environment should also realize that it's less about a glossy portfolio and an impressive CV and more about presenting and developing relevant case studies in the application process.

Here is some additional valuable content from the UX Design Institute: State of UX Hiring Report 2024. This exceptionally crafted report offers more detailed quantitative insights.

9. Can you share tips or strategies for networking and building connections within the UX/UI design community? How significant is networking for professional development in this field?

Networking is highly essential in the field of UX/UI design. To build connections, designers can participate in industry events, conferences, and meetups, engage in online forums and social media, and take advantage of mentorship programs when available. It's crucial to actively engage with the design community, share knowledge and experiences, learn from others, and discover potential career opportunities. Networking can lead to new projects, career opportunities, and valuable contacts.

In June, for example, the largest unconference for UX Professionals in Europe — UXcamp Europe took place in Berlin – an influential community meeting – which I can highly recommend. I've also heard good things about the Hatch Conference – An event for UX & design experts in Berlin & online, which takes place in October. Even though these conferences are sold out quickly, Hatch Conference, for example, also offers the opportunity to buy an online pass that allows you to see the contributions online.

Despite the continued importance of traditional job search strategies like a strong resume and networking, success often hinges on factors like chance and timing. Exploring alternative career paths that leverage transferable skills, such as data science or product management, may offer new opportunities in this evolving environment.

10. And finally: Will AI render all of us jobless? ;-)

This is a vast and incredibly significant topic. I recently came across a poignant quote from a design leader that resonated with me. He suggested that in the future, there would be three distinct categories of designers: First, those who are rendered obsolete by AI; Second, those who collaborate with AI; and Third, those who design AI itself.

The advent of generative AI promises profound transformations across all domains. I've been closely monitoring the trajectory towards transforming design into a service-oriented product—design on demand, if you will. This trajectory appears inexorable and aligns with the broader trend of the servitization of offerings pervasive in various industries. Now, this evolution is further catalysed by AI-generated design.

In my view, it will become more crucial than ever for designers to engage in a consultative capacity. They serve as gatekeepers, advocating for user interests, guardians of brand identity, and custodians of quality regarding ergonomics and usability. I envision designers assuming a more curatorial role, guiding the design process. To craft AI products, design thinking methodologies will need adaptation, and new frameworks for AI interfaces must emerge—enter the concept of “Prompt Design.” Recently, experience designers from IBM iX delivered an engaging keynote on this theme at UXcamp Europe, exploring how to design AI products and forecasting the requisite design skills for the future (“Experience Design for a ChatGPT World” by IBM iX—keynote at UXcamp Europe).

6. Are there any current trends or technologies in the UX/UI design field that designers should pay attention to and prepare for?

I think there are several trends and technologies that UX/UI designers should pay attention to. These include Voice User Interfaces, Augmented Reality (AR) and Virtual Reality (VR), data-driven design, and Artificial Intelligence (AI). IBM recently published Seven Bets on the future, they see the Metaverse as having a huge growth potential. There are currently numerous studios in the German design industry that have been actively working on this for a long time and are developing fantastic results, such as Artificial Rome, Demodern, Elastique, and Journee — to name but a few. Designers should stay informed about these developments to keep their knowledge and skills up to date, and consider further education if necessary.

Digital interaction will detach itself from displays and screens and be more located in physical space and in the Metaverse environments – thus opening entirely new playing fields for designers. Designing for spatial computing and experiences: the launch of Apple Vision Pro is an evolution in the AR and VR market. This gives a huge space for designers to play with, both visually and conceptually. “New modalities such as gaze, touch, and speech open possibilities for innovative design, creation, and interaction and new use cases across the creative industries.” (David Johnston in Will Apple’s Vision Pro be a design success?)

7. Can you provide insights or advice on effectively presenting design skills and portfolios during the application process?

When presenting design skills and portfolios during the application process, it is crucial to craft a clear and compelling narrative. The portfolio should encompass a diverse range of projects highlighting various facets of the design process, such as problem-solving, user research, prototyping, and visual design. Providing context to the project examples by elucidating the challenges faced, the solutions devised, and the outcomes achieved is beneficial.

Moreover, designers should proficiently articulate their design decisions and methodologies within their portfolio. Equally vital to a strong self-presentation is preparing a comprehensive set of questions for the interviewer. Examples include inquiries about the team's current challenges, its size, the career trajectory for the role, collaboration with technology teams, the organization's stance on design, and key decision-makers determining project launches.

8. What key skills or qualities do recruiters and HR professionals look for in UX/UI designers during interviews and evaluations?

Recruiters and HR professionals seek candidates with a blend of technical expertise, creativity, problem-solving aptitude, effective communication skills, teamwork capabilities, and receptiveness to constructive feedback from both peer UX/UI designers and stakeholders. Additionally, they value applicants who can articulate their design rationale, showcase their design methodology, and strike a harmonious balance between aesthetic appeal and functional user experience.

Typically, the interview process comprises the following stages:

1. Initial interview with Talent Acquisition to assess core requirements
2. Case study presentation to the hiring manager, leadership, or team members from other departments
3. Team meeting to evaluate cultural fit
4. Offer and negotiation

Matthias Schmeisser, Global Director, Talent Acquisition & Employer Branding, Emnify, is a strong advocate of skill-based hiring. Where someone went to school or which companies they have worked for is not an indicator of what they can do. Skills are important: they are the tools a person uses to get a job done. He says the following factors are good predictors of future job performance: Cognitive ability assessments, technical or functional ability tests, and creative problem-solving assessments. This means that the competency test will play a much bigger role in the application process in the future than it has in the past. I think applicants in the product design environment should also realize that it's less about a glossy portfolio and an impressive CV and more about presenting and developing relevant case studies in the application process.

Here is some additional valuable content from the UX Design Institute: State of UX Hiring Report 2024. This exceptionally crafted report offers more detailed quantitative insights.

9. Can you share tips or strategies for networking and building connections within the UX/UI design community? How significant is networking for professional development in this field?

Networking is highly essential in the field of UX/UI design. To build connections, designers can participate in industry events, conferences, and meetups, engage in online forums and social media, and take advantage of mentorship programs when available. It's crucial to actively engage with the design community, share knowledge and experiences, learn from others, and discover potential career opportunities. Networking can lead to new projects, career opportunities, and valuable contacts.

In June, for example, the largest unconference for UX Professionals in Europe — UXcamp Europe took place in Berlin – an influential community meeting – which I can highly recommend. I've also heard good things about the Hatch Conference – An event for UX & design experts in Berlin & online, which takes place in October. Even though these conferences are sold out quickly, Hatch Conference, for example, also offers the opportunity to buy an online pass that allows you to see the contributions online.

Despite the continued importance of traditional job search strategies like a strong resume and networking, success often hinges on factors like chance and timing. Exploring alternative career paths that leverage transferable skills, such as data science or product management, may offer new opportunities in this evolving environment.

10. And finally: Will AI render all of us jobless? ;-)

This is a vast and incredibly significant topic. I recently came across a poignant quote from a design leader that resonated with me. He suggested that in the future, there would be three distinct categories of designers: First, those who are rendered obsolete by AI; Second, those who collaborate with AI; and Third, those who design AI itself.

The advent of generative AI promises profound transformations across all domains. I've been closely monitoring the trajectory towards transforming design into a service-oriented product—design on demand, if you will. This trajectory appears inexorable and aligns with the broader trend of the servitization of offerings pervasive in various industries. Now, this evolution is further catalysed by AI-generated design.

In my view, it will become more crucial than ever for designers to engage in a consultative capacity. They serve as gatekeepers, advocating for user interests, guardians of brand identity, and custodians of quality regarding ergonomics and usability. I envision designers assuming a more curatorial role, guiding the design process. To craft AI products, design thinking methodologies will need adaptation, and new frameworks for AI interfaces must emerge—enter the concept of “Prompt Design.” Recently, experience designers from IBM iX delivered an engaging keynote on this theme at UXcamp Europe, exploring how to design AI products and forecasting the requisite design skills for the future (“Experience Design for a ChatGPT World” by IBM iX—keynote at UXcamp Europe).

6. Are there any current trends or technologies in the UX/UI design field that designers should pay attention to and prepare for?

I think there are several trends and technologies that UX/UI designers should pay attention to. These include Voice User Interfaces, Augmented Reality (AR) and Virtual Reality (VR), data-driven design, and Artificial Intelligence (AI). IBM recently published Seven Bets on the future, they see the Metaverse as having a huge growth potential. There are currently numerous studios in the German design industry that have been actively working on this for a long time and are developing fantastic results, such as Artificial Rome, Demodern, Elastique, and Journee — to name but a few. Designers should stay informed about these developments to keep their knowledge and skills up to date, and consider further education if necessary.

Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers. Designing for spatial computing and experiences: the launch of Apple Vision Pro is an evolution in the AR and VR market. This gives a huge space for designers to play with, both visually and conceptually. “New modalities such as gaze, touch, and speech open possibilities for innovative design, creation, and interaction and new use cases across the creative industries.” (David Johnston in Will Apple’s Vision Pro be a design success?)

7. Can you provide insights or advice on effectively presenting design skills and portfolios during the application process?

When presenting design skills and portfolios during the application process, it is crucial to craft a clear and compelling narrative. The portfolio should encompass a diverse range of projects highlighting various facets of the design process, such as problem-solving, user research, prototyping, and visual design. Providing context to the project examples by elucidating the challenges faced, the solutions devised, and the outcomes achieved is beneficial.

Moreover, designers should proficiently articulate their design decisions and methodologies within their portfolio. Equally vital to a strong self-presentation is preparing a comprehensive set of questions for the interviewer. Examples include inquiries about the team's current challenges, its size, the career trajectory for the role, collaboration with technology teams, the organization's stance on design, and key decision-makers determining project launches.

8. What key skills or qualities do recruiters and HR professionals look for in UX/UI designers during interviews and evaluations?

Recruiters and HR professionals seek candidates with a blend of technical expertise, creativity, problem-solving aptitude, effective communication skills, teamwork capabilities, and receptiveness to constructive feedback from both peer UX/UI designers and stakeholders. Additionally, they value applicants who can articulate their design rationale, showcase their design methodology, and strike a harmonious balance between aesthetic appeal and functional user experience.

Typically, the interview process comprises the following stages:

1. Initial interview with Talent Acquisition to assess core requirements
2. Case study presentation to the hiring manager, leadership, or team members from other departments
3. Team meeting to evaluate cultural fit
4. Offer and negotiation

Matthias Schmeisser, Global Director, Talent Acquisition & Employer Branding, Emnify, is a strong advocate of skill-based hiring. Where someone went to school or which companies they have worked for is not an indicator of what they can do. Skills are important: they are the tools a person uses to get a job done. He says the following factors are good predictors of future job performance: Cognitive ability assessments, technical or functional ability tests, and creative problem-solving assessments. This means that the competency test will play a much bigger role in the application process in the future than it has in the past. I think applicants in the product design environment should also realize that it's less about a glossy portfolio and an impressive CV and more about presenting and developing relevant case studies in the application process.

Here is some additional valuable content from the UX Design Institute: State of UX Hiring Report 2024. This exceptionally crafted report offers more detailed quantitative insights.

9. Can you share tips or strategies for networking and building connections within the UX/UI design community? How important is networking for professional development in this field?

Networking is highly essential in the field of UX/UI design. To build connections, designers can participate in industry events, conferences, and meetups, engage in online forums and social media, and take advantage of mentorship programs when available. It's crucial to actively engage with the design community, share knowledge and experiences, learn from others, and discover potential career opportunities. Networking can lead to new projects, career opportunities, and valuable contacts.

In June, for example, the largest unconference for UX Professionals in Europe — UXcamp Europe took place in Berlin – an influential community meeting – which I can highly recommend. I've also heard good things about the Hatch Conference – An event for UX & design experts in Berlin & online, which takes place in October. Even though these conferences are sold out quickly, Hatch Conference, for example, also offers the opportunity to buy an online pass that allows you to see the contributions online.

Despite the continued importance of traditional job search strategies like a strong resume and networking, success often hinges on factors like chance and timing. Exploring alternative career paths that leverage transferable skills, such as data science or product management, may offer new opportunities in this evolving environment.

10. And finally: Will AI render all of us jobless? ;-)

This is a vast and incredibly significant topic. I recently came across a poignant quote from a design leader that resonated with me. He suggested that in the future, there would be three distinct categories of designers: First, those who are rendered obsolete by AI; Second, those who collaborate with AI; and Third, those who design AI itself.

The advent of generative AI promises profound transformations across all domains. I've been closely monitoring the trajectory towards transforming design into a service-oriented product—design on demand, if you will. This trajectory appears inexorable and aligns with the broader trend of the servitization of offerings pervasive in various industries. Now, this evolution is further catalysed by AI-generated design.

In my view, it will become more crucial than ever for designers to engage in a consultative capacity. They serve as gatekeepers, advocating for user interests, guardians of brand identity, and custodians of quality regarding ergonomics and usability. I envision designers assuming a more curatorial role, guiding the design process. To craft AI products, design thinking methodologies will need adaptation, and new frameworks for AI interfaces must emerge—enter the concept of “Prompt Design.” Recently, experience designers from IBM iX delivered an engaging keynote on this theme at UXcamp Europe, exploring how to design AI products and forecasting the requisite design skills for the future (“Experience Design for a ChatGPT World” by IBM iX—keynote at UXcamp Europe).

6. Are there any current trends or technologies in the UX/UI design field that designers should pay attention to and prepare for?

I think there are several trends and technologies that UX/UI designers should pay attention to. These include Voice User Interfaces, Augmented Reality (AR) and Virtual Reality (VR), data-driven design, and Artificial Intelligence (AI). IBM recently published Seven Bets on the future, they see the Metaverse as having a huge growth potential. There are currently numerous studios in the German design industry that have been actively working on this for a long time and are developing fantastic results, such as Artificial Rome, Demodern, Elastique, and Journee — to name but a few. Designers should stay informed about these developments to keep their knowledge and skills up to date, and consider further education if necessary.

Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers. Designing for spatial computing and experiences: the launch of Apple Vision Pro is an evolution in the AR and VR market. This gives a huge space for designers to play with, both visually and conceptually. “New modalities such as gaze, touch, and speech open possibilities for innovative design, creation, and interaction and new use cases across the creative industries.” (David Johnston in Will Apple’s Vision Pro be a design success?)

7. Can you provide insights or advice on effectively presenting design skills and portfolios during the application process?

When presenting design skills and portfolios during the application process, it is crucial to craft a clear and compelling narrative. The portfolio should encompass a diverse range of projects highlighting various facets of the design process, such as problem-solving, user research, prototyping, and visual design. Providing context to the project examples by elucidating the challenges faced, the solutions devised, and the outcomes achieved is beneficial.

Moreover, designers should proficiently articulate their design decisions and methodologies within their portfolio. Equally vital to a strong self-presentation is preparing a comprehensive set of questions for the interviewer. Examples include inquiries about the team's current challenges, its size, the career trajectory for the role, collaboration with technology teams, the organization's stance on design, and key decision-makers determining project launches.

8. What key skills or qualities do recruiters and HR professionals look for in UX/UI designers during interviews and evaluations?

Recruiters and HR professionals seek candidates with a blend of technical expertise, creativity, problem-solving aptitude, effective communication skills, teamwork capabilities, and receptiveness to constructive feedback from both peer UX/UI designers and stakeholders. Additionally, they value applicants who can articulate their design rationale, showcase their design methodology, and strike a harmonious balance between aesthetic appeal and functional user experience.

Typically, the interview process comprises the following stages:

1. Initial interview with Talent Acquisition to assess core requirements
2. Case study presentation to the hiring manager, leadership, or team members from other departments
3. Team meeting to evaluate cultural fit
4. Offer and negotiation

Matthias Schmeisser, Global Director, Talent Acquisition & Employer Branding, Emnify, is a strong advocate of skill-based hiring. Where someone went to school or which companies they have worked for is not an indicator of what they can do. Skills are important: they are the tools a person uses to get a job done. He says the following factors are good predictors of future job performance: Cognitive ability assessments, technical or functional ability tests, and creative problem-solving assessments. This means that the competency test will play a much bigger role in the application process in the future than it has in the past. I think applicants in the product design environment should also realize that it's less about a glossy portfolio and an impressive CV and more about presenting and developing relevant case studies in the application process.

Here is some additional valuable content from the UX Design Institute: State of UX Hiring Report 2024. This exceptionally crafted report offers more detailed quantitative insights.

9. Can you share tips or strategies for networking and building connections within the UX/UI design community? How important is networking for professional development in this field?

Networking is highly essential in the field of UX/UI design. To build connections, designers can participate in industry events, conferences, and meetups, engage in online forums and social media, and take advantage of mentorship programs when available. It's crucial to actively engage with the design community, share knowledge and experiences, learn from others, and discover potential career opportunities. Networking can lead to new projects, career opportunities, and valuable contacts.

In June, for example, the largest unconference for UX Professionals in Europe — UXcamp Europe took place in Berlin – an influential community meeting – which I can highly recommend. I've also heard good things about the Hatch Conference – An event for UX & design experts in Berlin & online, which takes place in October. Even though these conferences are sold out quickly, Hatch Conference, for example, also offers the opportunity to buy an online pass that allows you to see the contributions online.

Despite the continued importance of traditional job search strategies like a strong resume and networking, success often hinges on factors like chance and timing. Exploring alternative career paths that leverage transferable skills, such as data science or product management, may offer new opportunities in this evolving environment.

10. And finally: Will AI render all of us jobless? ;-)

This is a vast and incredibly significant topic. I recently came across a poignant quote from a design leader that resonated with me. He suggested that in the future, there would be three distinct categories of designers: First, those who are rendered obsolete by AI; Second, those who collaborate with AI; and Third, those who design AI itself.

The advent of generative AI promises profound transformations across all domains. I've been closely monitoring the trajectory towards transforming design into a service-oriented product—design on demand, if you will. This trajectory appears inexorable and aligns with the broader trend of the servitization of offerings pervasive in various industries. Now, this evolution is further catalysed by AI-generated design.

In my view, it will become more crucial than ever for designers to engage in a consultative capacity. They serve as gatekeepers, advocating for user interests, guardians of brand identity, and custodians of quality regarding ergonomics and usability. I envision designers assuming a more curatorial role, guiding the design process. To craft AI products, design thinking methodologies will need adaptation, and new frameworks for AI interfaces must emerge—enter the concept of “Prompt Design.” Recently, experience designers from IBM iX delivered an engaging keynote on this theme at UXcamp Europe, exploring how to design AI products and forecasting the requisite design skills for the future (“Experience Design for a ChatGPT World” by IBM iX—keynote at UXcamp Europe).

6. Are there any current trends or technologies in the UX/UI design field that designers should pay attention to and prepare for?

I think there are several trends and technologies that UX/UI designers should pay attention to. These include Voice User Interfaces, Augmented Reality (AR) and Virtual Reality (VR), data-driven design, and Artificial Intelligence (AI). IBM recently published Seven Bets on the future, they see the Metaverse as having a huge growth potential. There are currently numerous studios in the German design industry that have been actively working on this for a long time and are developing fantastic results, such as Artificial Rome, Demodern, Elastique, and Journee - to name but a few. Designers should stay informed about these developments to keep their knowledge and skills up to date, and consider further education if necessary.

Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers. Designing for spatial computing and experiences: the launch of Apple Vision Pro is an evolution in the AR and VR market. This gives a huge space for designers to play with, both visually and conceptually. “New modalities such as gaze, touch, and speech open possibilities for innovative design, creation, and interaction and new use cases across the creative industries.” (David Johnston in Will Apple’s Vision Pro be a design success?)

7. Can you provide insights or advice on effectively presenting design skills and portfolios during the application process?

When presenting design skills and portfolios during the application process, it is crucial to craft a clear and compelling narrative. The portfolio should encompass a diverse range of projects highlighting various facets of the design process, such as problem-solving, user research, prototyping, and visual design. Providing context to the project examples by elucidating the challenges faced, the solutions devised, and the outcomes achieved is beneficial.

Moreover, designers should proficiently articulate their design decisions and methodologies within their portfolio. Equally vital to a strong self-presentation is preparing a comprehensive set of questions for the interviewer. Examples include inquiries about the team's current challenges, its size, the career trajectory for the role, collaboration with technology teams, the organization's stance on design, and key decision-makers determining project launches.

8. What key skills or qualities do recruiters and HR professionals look for in UX/UI designers during interviews and evaluations?

Recruiters and HR professionals seek candidates with a blend of technical expertise, creativity, problem-solving aptitude, effective communication skills, teamwork capabilities, and receptiveness to constructive feedback from both peer UX/UI designers and stakeholders. Additionally, they value applicants who can articulate their design rationale, showcase their design methodology, and strike a harmonious balance between aesthetic appeal and functional user experience.

Typically, the interview process comprises the following stages:

1. Initial interview with Talent Acquisition to assess core requirements
2. Case study presentation to the hiring manager, leadership, or team members from other departments
3. Team meeting to evaluate cultural fit
4. Offer and negotiation

Matthias Schmeisser, Global Director, Talent Acquisition & Employer Branding, Emnify, is a strong advocate of skill-based hiring. Where someone went to school or which companies they have worked for is not an indicator of what they can do. Skills are important: they are the tools a person uses to get a job done. He says the following factors are good predictors of future job performance: Cognitive ability assessments, technical or functional ability tests, and creative problem-solving assessments. This means that the competency test will play a much bigger role in the application process in the future than it has in the past. I think applicants in the product design environment should also realize that it's less about a glossy portfolio and an impressive CV and more about presenting and developing relevant case studies in the application process.

Here is some additional valuable content from the UX Design Institute: State of UX Hiring Report 2024. This exceptionally crafted report offers more detailed quantitative insights.

9. Can you share tips or strategies for networking and building connections within the UX/UI design community? How significant is networking for professional development in this field?

Networking is highly essential in the field of UX/UI design. To build connections, designers can participate in industry events, conferences, and meetups, engage in online forums and social media, and take advantage of mentorship programs when available. It's crucial to actively engage with the design community, share knowledge and experiences, learn from others, and discover potential career opportunities. Networking can lead to new projects, career opportunities, and valuable contacts.

In June, for example, the largest unconference for UX Professionals in Europe — UXcamp Europe took place in Berlin – an influential community meeting – which I can highly recommend. I've also heard good things about the Hatch Conference – An event for UX & design experts in Berlin & online, which takes place in October. Even though these conferences are sold out quickly, Hatch Conference, for example, also offers the opportunity to buy an online pass that allows you to see the contributions online.

Despite the continued importance of traditional job search strategies like a strong resume and networking, success often hinges on factors like chance and timing. Exploring alternative career paths that leverage transferable skills, such as data science or product management, may offer new opportunities in this evolving environment.

10. And finally: Will AI render all of us jobless? ;-)

This is a vast and incredibly significant topic. I recently came across a poignant quote from a design leader that resonated with me. He suggested that in the future, there would be three distinct categories of designers: First, those who are rendered obsolete by AI; Second, those who collaborate with AI; and Third, those who design AI itself.

The advent of generative AI promises profound transformations across all domains. I've been closely monitoring the trajectory towards transforming design into a service-oriented product—design on demand, if you will. This trajectory appears inexorable and aligns with the broader trend of the servitization of offerings pervasive in various industries. Now, this evolution is further catalysed by AI-generated design.

In my view, it will become more crucial than ever for designers to engage in a consultative capacity. They serve as gatekeepers, advocating for user interests, guardians of brand identity, and custodians of quality regarding ergonomics and usability. I envision designers assuming a more curatorial role, guiding the design process. To craft AI products, design thinking methodologies will need adaptation, and new frameworks for AI interfaces must emerge—enter the concept of “Prompt Design.” Recently, experience designers from IBM iX delivered an engaging keynote on this theme at UXcamp Europe, exploring how to design AI products and forecasting the requisite design skills for the future (“Experience Design for a ChatGPT World” by IBM iX—keynote at UXcamp Europe).

Key Takeaways

• In the current economic climate, design leadership is often reduced – design teams report more to product and tech again, and individual contributors become more important
• Talented brand designers who have made the transition into product designers are desperately sought after
• There are a variety of new design roles, such as AI- / VR- / AR- / Voice-Interface designers, DesignOps Managers or business designers
• There is a trend to pay more attention to expertise versus team leadership in the career path of designers
• There is a shift in the industry towards skill-based hiring with the ultimate goal of becoming a skill-led organization
• Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers
• To design AI products, design thinking methods would have to be adapted and new building models for AI interfaces would have to be created

Key Takeaways

• In the current economic climate, design leadership is often reduced – design teams report more to product and tech again, and individual contributors become more important
• Talented brand designers who have made the transition into product designers are desperately sought after
• There are a variety of new design roles, such as AI- / VR- / AR- / Voice-Interface designers, DesignOps Managers or business designers
• There is a trend to pay more attention to expertise versus team leadership in the career path of designers
• There is a shift in the industry towards skill-based hiring with the ultimate goal of becoming a skill-led organization
• Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers
• To design AI products, design thinking methods would have to be adapted and new building models for AI interfaces would have to be created

Key Takeaways

• In the current economic climate, design leadership is often reduced – design teams report more to product and tech again, and individual contributors become more important
• Talented brand designers who have made the transition into product designers are desperately sought after
• There are a variety of new design roles, such as AI- / VR- / AR- / Voice-Interface designers, DesignOps Managers or business designers
• There is a trend to pay more attention to expertise versus team leadership in the career path of designers
• There is a shift in the industry towards skill-based hiring with the ultimate goal of becoming a skill-led organization
• Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers
• To design AI products, design thinking methods would have to be adapted and new building models for AI interfaces would have to be created

Key Takeaways

• In the current economic climate, design leadership is often reduced – design teams report more to product and tech again, and individual contributors become more important
• Talented brand designers who have made the transition into product designers are desperately sought after
• There are a variety of new design roles, such as AI- / VR- / AR- / Voice-Interface designers, DesignOps Managers or business designers
• There is a trend to pay more attention to expertise versus team leadership in the career path of designers
• There is a shift in the industry towards skill-based hiring with the ultimate goal of becoming a skill-led organization
• Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers
• To design AI products, design thinking methods would have to be adapted and new building models for AI interfaces would have to be created

Key Takeaways

• In the current economic climate, design leadership is often reduced – design teams report more to product and tech again, and individual contributors become more important
• Talented brand designers who have made the transition into product designers are desperately sought after
• There are a variety of new design roles, such as AI- / VR- / AR- / Voice-Interface designers, DesignOps Managers or business designers
• There is a trend to pay more attention to expertise versus team leadership in the career path of designers
• There is a shift in the industry towards skill-based hiring with the ultimate goal of becoming a skill-led organization
• Digital interaction will detach itself from displays and screens and be more located in physical space and the Metaverse environments – thus opening entirely new playing fields for designers
• To design AI products, design thinking methods would have to be adapted and new building models for AI interfaces would have to be created