Me & Friends

Employee Loyalty

Client: Scholz & Friends

My Role: Ideator

In 1981, Jürgen Scholz founded a new creative ad agency: Scholz & Friends. And with the new agency came a new philosophy: flat hierarchies and a more casual, almost familial way of dealing with each other. The idea: every employee is and should feel important, regardless of his or her position. That’s why we call our collegues ‘Friends’ and our departments ‘Families’.

After moving into a fantastic new office building in Berlin’s city centre, we came up with the idea of uplifting our unique philosophy in a fresh and modern way. We opened up our corporate name for interactive participation. Our ‘Friends’ literally get the chance to be the agency for a certain amount of time during the day by incorporating their name into the company’s logo at the front facade of the building.

Me & Friends

Employee Loyalty

Client: Scholz & Friends

My Role: Ideator

In 1981, Jürgen Scholz founded a new creative ad agency: Scholz & Friends. And with the new agency came a new philosophy: flat hierarchies and a more casual, almost familial way of dealing with each other. The idea: every employee is and should feel important, regardless of his or her position. That’s why we call our collegues ‚Friends’ and our departments ‘Families’.

After moving into a fantastic new office building in Berlin’s city centre, we came up with the idea of uplifting our unique philosophy in a fresh and modern way. We opened up our corporate name for interactive participation. Our ‘Friends’ literally get the chance to be the agency for a certain amount of time during the day by incorporating their name into the company’s logo at the front facade of the building.

Me & Friends

Employee Loyalty

Client: Scholz & Friends

My Role: Ideator

In 1981, Jürgen Scholz founded a new creative ad agency: Scholz & Friends. And with the new agency came a new philosophy: flat hierarchies and a more casual, almost familial way of dealing with each other. The idea: every employee is and should feel important, regardless of his or her position. That’s why we call our collegues ‘Friends’ and our departments ‘Families’.

After moving into a fantastic new office building in Berlin’s city centre earlier, we came up with the idea of uplifting our unique philosophy in a fresh and modern way. We opened up our corporate name for interactive participation. Our ‘Friends’ literally get the chance to be the agency for a certain amount of time during the day by incorporating their name into the company’s logo at the front facade of the building.

The 1^st agency with a Foursquare display.

Awards ADC Germany - Bronze, CLIO Awards - Bronze, Epica Awards - Silver, Eurobest- Shortlist, DMMA OnlineStar - Bronze

The 1^st agency with a Foursquare display.

Awards ADC Germany - Bronze, CLIO Awards - Bronze, Epica Awards - Silver, Eurobest- Shortlist, DMMA OnlineStar - Bronze

The 1^st agency with a Foursquare display.

Awards ADC Germany - Bronze, CLIO Awards - Bronze, Epica Awards - Silver, Eurobest- Shortlist, DMMA OnlineStar - Bronze