Jan Pautsch / Strategic Talent Partner / Berlin, Germany / Competencies, Practices and selected Cases

Me & Friends

Employee Loyalty

 

Client: Scholz & Friends

My Role: Ideator

 

In 1981, Jürgen Scholz founded a new creative ad agency: Scholz & Friends. And with the new agency came a new philosophy: flat hierarchies and a more casual, almost familial way of dealing with each other. The idea: every employee is and should feel important, regardless of his or her position. That’s why we call our collegues ‘Friends’ and our departments ‘Families’.

After moving into a fantastic new office building in Berlin’s city centre, we came up with the idea of uplifting our unique philosophy in a fresh and modern way. We opened up our corporate name for interactive participation. Our ‘Friends’ literally get the chance to be the agency for a certain amount of time during the day by incorporating their name into the company’s logo at the front facade of the building.

Me & Friends

Employee Loyalty

 

Client: Scholz & Friends

My Role: Ideator

 

In 1981, Jürgen Scholz founded a new creative ad agency: Scholz & Friends. And with the new agency came a new philosophy: flat hierarchies and a more casual, almost familial way of dealing with each other. The idea: every employee is and should feel important, regardless of his or her position. That’s why we call our collegues ‚Friends’ and our departments ‘Families’.

After moving into a fantastic new office building in Berlin’s city centre, we came up with the idea of uplifting our unique philosophy in a fresh and modern way. We opened up our corporate name for interactive participation. Our ‘Friends’ literally get the chance to be the agency for a certain amount of time during the day by incorporating their name into the company’s logo at the front facade of the building.

Me & Friends

Employee Loyalty

 

Client: Scholz & Friends

My Role: Ideator

 

In 1981, Jürgen Scholz founded a new creative ad agency: Scholz & Friends. And with the new agency came a new philosophy: flat hierarchies and a more casual, almost familial way of dealing with each other. The idea: every employee is and should feel important, regardless of his or her position. That’s why we call our collegues ‘Friends’ and our departments ‘Families’.

After moving into a fantastic new office building in Berlin’s city centre earlier, we came up with the idea of uplifting our unique philosophy in a fresh and modern way. We opened up our corporate name for interactive participation. Our ‘Friends’ literally get the chance to be the agency for a certain amount of time during the day by incorporating their name into the company’s logo at the front facade of the building.

The 1st agency with a Foursquare display.

Awards ADC Germany - Bronze, CLIO Awards - Bronze, Epica Awards - Silver, Eurobest- Shortlist, DMMA OnlineStar - Bronze

The 1st agency with a Foursquare display.

Awards ADC Germany - Bronze, CLIO Awards - Bronze, Epica Awards - Silver, Eurobest- Shortlist, DMMA OnlineStar - Bronze

The 1st agency with a Foursquare display.

Awards ADC Germany - Bronze, CLIO Awards - Bronze, Epica Awards - Silver, Eurobest- Shortlist, DMMA OnlineStar - Bronze

The technological solution is a Web-API which provides communication between the location based service Foursquare and the huge LED-Display at the entrance, of course for registered employees only. The check-in also triggers a display behind the front desk in the building’s atrium,  welcoming the respective colleague. Until another ‘Friend’ checks in ... Our people interact in a natural way with the agency and its heritage, show their pride and their respect to the organization. A fact that serves as a daily inspiration for our clients, distributors, applicants, families, and most important every single ‘Friend’.

Jan_Pautsch_ReThinking_Talent_me_friends

Cases / Thoughts

Headhunter SecretsBarCamp Session

DECODERCase Study

Selected CasesCase Studies (PW required)

© 2018 Jan Pautsch / Rethinking Talent.

© 2018 Jan Pautsch / Rethinking Talent.

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